New data from research firm IDC shows that Android stayed strong throughout the yearreaching a total of 793.6 million shipments — this gave it 78.6 percent market share. While Apple’s iOS held a steady second place with 153.4 million shipments and 15.2 percent market share. Together the two operating systems accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and 93.8 percent for the full year.
“Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year,” IDC Mobile Phone team research manager Ramon Llamas said in a statement. “What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple’s iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most.”
Looking at the numbers from 2013, one can see that Android’s market share grew by 9.6 percent from 2012, and Apple’s share fell by 3.5 percent. Windows Phone market share grew by about 1 percent, but its actual shipments nearly doubled from 17.5 million to 33.4 million. BlackBerry continued its downward slide, losing 2.6 percent market share and nearly cutting its shipments in half.
Samsung won out for those Android vendors that did well in 2013. According to IDC, the South Korean company commanded 39.5 percent of Android shipments last year. Other vendors that did well were Huawei, LG, and Lenovo. As for Windows Phone, Nokia was the top vendor with 89.3 percent market share.
IDC predicted in November that the smartphone market would reach 1 billion in 2013. The research firm notes that it’s good companies are focusing on flagship devices like the iPhone 5S, Galaxy Note 3, and theHTC One, but consumers are now also looking for lower price points.
Source: Kerr, Dara. “Smartphone Shipments Hit the 1B Mark for the First Time.” CNET News. CBS Interactive, 12 Feb. 2014. Web. 13 Feb. 2014.